I worked with the Dunkin’ client at Arc Worldwide to create a variety of POP elements that are implemented seasonally. I worked on a team to produce drive through elements as well as interior retail prints.
The target was bringing people in to Dunkin’ during the time of the year where the weather is not the best, people are in slump, and need a pick me up. How can I communicate this and what can I leverage to convey Dunkin’ as a beacon of hope while emphasizing new and exciting products.
This moodboard is the main inspiration for my concept. I focused on positioning the products higher as if on a pedestal; Dunkin’ is something to look up and forward to.
This moodboard is the main inspiration for my concept. I focused on positioning the products higher as if on a pedestal; Dunkin’ is something to look up and forward to.
Below is the concept I presented, but as you can see what went to print is quite different. After many rounds of reviews and revisions, this is what came to fruition. I was a part of the process from start to finish and got to see my layouts in market at Dunkin’ while getting my afternoon drink!
Dunkin’s packaging for their in store pound of coffee has been the same for quite some time. They wanted something new to reflect all the changes the brand has seen in recent years and how they’ve grown. This is the current packaging.
Menu Assets for 2024 Fall and Holiday Season
I made edits to elements and created in menu digital versions of the printed material.
I made edits to elements and created in menu digital versions of the printed material.
More to Come!